June Box Opens in

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June's Box is Live

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The Box

What Is It?

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About Bruce

Why Choose Bruce

About Us

Buy
Now

June’s Box is Live

Take a Peek

The
Box

What is It?

Learn More

Choose Bruce

Why Choose Bruce

Why Us?

What's in The Box

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Contents of the Box

Monthly personalised & curated box with at least 5 items: 
🧸 one toy,
🍪two treats
🎉 & more surprises

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the Dog Drop

Monthly themed collections celebrating community & cultural trends with thoughtful products.
Find out more about the inspiration behind previous Dog Drops.

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Pieces from the Dog Drop

All products are selected according to our Paw Prints Policy, an ethics framework guiding how we select products for our dog boxes.
Read our Paw Prints Policy here.

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February Love Feast

Take a peek at our February box - from hors d'oeuvre to dessert a love feast for your Valentine pup.

Learn more about the box of love.

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March IWD

See what your pup missed out on in March's box.  Shining a spotlight on incredible women-founded brands in the pup world. 
Read more here.

Why Choose Our Box

A whimsical illustration of Frankie, a French Bulldog, joyfully unboxing her latest BTBB dog subscription box filled with toys and treats, against a playful Brixton street backdrop

Subscription or One-Off Boxes

Flexible subscriptions or one-time purchases to suit your needs.

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Customisation & Personalisation

Tailored just for your pup – personalised to fit your dog's unique needs and preferences.

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No Growls Guarantee

If your pup isn't happy, we'll make it right.  Every pup is unique and we want to ensure no dog is left behind. 

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Delivered straight to your door

The perfect treat for your pup – quality, variety, and joy in every delivery.  Straight to your doorstep.

Purpose-Led Paws

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Supporting Small Businesses

Support small businesses with every purchase – our boxes feature indie brands from the UK and beyond.

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Bruce's Paw Prints Policy

Join our mission – championing sustainability, supporting innovators, and upholding ethical standards.
Read more here.

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Ethical Product Selection

We prioritise sustainable and ethically sourced products in each box.

A whimsical illustration of Frankie, a French Bulldog, joyfully unboxing her latest BTBB dog subscription box filled with toys and treats, against a playful Brixton street backdrop

Commitment to Sustainability

Eco-friendly packaging ensures we minimise our environmental impact.

How it works

Pop quiz time

Tell us all about your dog's likes and dislikes when you create a profile, so we can tailor the perfect box for them.

Pick your paw-fect plan

Choose from 3, 6, & 12-month subscriptions or snag a one-off box for commitment-shy pups.  

Get ready for pure dog joy

Your pup will adore their box full of treats, toys, and surprises—or we'll make it right with our
No Growls Guarantee.

What our pack is barking about

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Winston the labordor

Winston was so excited when opening his box and loves everything inside!  His favourite has been the yak chew which lasted for hours.  We love how thoughtful the boxes are and that everything is from independant businesses! 🍖🐕 

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@pierre_bythesea

Five barks out of five! Found a new favorite toy, and it's already covered in drool. 🎾🐶 Treats, toys, and more treats? It's like Christmas every month! 🎁🐾

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@that_Frenchie_Frankie

My human was more excited to open the box than I was. Wait, no, that's a lie. I was way more excited. 📦😆  Knew it was gonna be a good one. My nose never lies. 🐽✨

A whimsical illustration of Frankie, a French Bulldog, joyfully unboxing her latest BTBB dog subscription box filled with toys and treats, against a playful Brixton street backdrop

Winnie the cockerpoo

Finally, a box that gets me, toys and treats.
This box had me at 'hello'... and by 'hello,' I mean the sound of treat bags rustling. 🍪👂

OUR STORY

BTBB & The Human

Find Out More

Discover a curated world of love, fun and innovation with Bruce the Brixton Bulldog. Each box, paw picked alongside 'The Human,' a fashion expert passionate about innovation and sustainability, features items from purpose-driven small businesses.

Experience products crafted with passion, supporting the dreams of entrepreneurs and the health of our planet. Celebrate our furry friends with every box that fosters community spirit and sustainable joy.

Join us on a journey where love, ethics, and discovery meet in every box

Frequently Asked Questions

Bark them this way

No Growls Guarantee

Bruce the Brixton Bulldog's "No Growls Guarantee".
We want to ensure every pup feels included and cherished, with a promise to fetch happiness for your dog or to make it right.  Every pup is unique and we want to ensure no dog is left behind.

If you're not thrilled with your goodies, just bark at us within 14 days.

Find Out More

You can unsubscribe at any time,  For more information see our Privacy Notice and Terms of Service.